We built our brand with human complexities in mind. Our logo is multi-dimensional, just like the people our clients want to assess. Many business leaders and managers only have a 2 dimensional evaluation of job candidates and current employees: what they read on resumes, cover letters, and performance reviews; and what they see and hear when meeting with them. This falls short of understanding who they really are on the inside, how they see the world (what motivates them), how they think, or how they are likely to behave and make decisions in the future.
Our decision to adopt the oval as a cornerstone of our brand (as opposed to a perfect circle) was deliberate. People, by nature, are imperfect. Understanding, guiding, and motivating an imperfect resource through insightful interpretation of scientifically validated and objective data can produce superior results.